Optimising the web dashboard
Activities
Usability test, Card sort, Visual design
Platform
B2C, Portal
Role
Full-time
Timeframe
3 months
At the largest UK energy provider in shaping the product by working on challenging interaction problems that focused on optimising and personalising the dashboard design
Problems & Opportunities
Deliver new proof-of-concepts that aligned with the proposed brand refresh principles focused on helping users self-serve.
How Might We… enable users to access relevant information and reduce pogo sticking behaviour?
Challenges & Constraints
Liaising and approval with 8 other product teams
Viewing test environments for each user segment
Limited access to clean, quality data analytics
Impact
Click-through Conversion
Across new stack dashboard
New stack migration (decommission)
Curious about my design process?
Learn about the rationale to get to the new experience
Schedule a call