Optimising the web dashboard
Activities
Usability test, Card sort, Visual design
Platform
B2C, Portal
Role
Full-time
Timeframe
3 months
Impact
Click-through Conversion
Across new stack dashboard
New stack migration (decommission)
At the largest UK energy provider in shaping the product by working on challenging interaction problems that focused on optimising and personalising the dashboard design
Problems & Opportunities
Deliver new proof-of-concepts that aligned with the proposed brand refresh principles focused on helping users self-serve.
How Might We… enable users to access relevant information and reduce pogo sticking behaviour?
Challenges & Constraints
Liaising and approval with 8 other product teams
Viewing test environments for each user segment
Limited access to clean, quality data analytics
Curious about my design process?
Learn about the rationale to get to the new experience
Schedule a call